Digital Marketing Course in Patna
It is the act of sending a commercial message to a group of people, using email. In its broadest sense, every email sent to a potential customer could be considered email marketing. It usually involves using email to send advertisements and is meant to build brand awareness.
EM Courses includes the following topics:
- Getting Started
⇒ Start an email marketing plan.
⇒ Familiarize with the various types of email communications.
Elements of Marketing Emails
⇒ Learn the advantages of the different text formats (HTML or Plain Text).
⇒ Discover the right components for your marketing emails.
⇒ Build your email with the appropriate content.
⇒ Learn strategies to keep your emails from being classified as spam.
Email Marketing Plan
⇒ Establish your email campaign goals.
⇒ Decide on a target audience.
⇒ Set strategies.
⇒ Learn email marketing legal guidelines.
Build your Email List
⇒ Learn ways to build your email list via customer interaction.
⇒ Build your email list through a website subscribe form.
⇒ Use a list broker to buy mailing lists.
Choosing your Email Platform
⇒ Learn about quality email providers.
⇒ Check to see if email provider is blacklisted.
⇒ Compare email providers.
Measuring your Email Campaign’s Success
⇒ Check your open rates, click-through-rates, unsubscribe rates, conversion rates, and bounce rates.
⇒ Measure success by sending two different email versions (A/B Split Testing).
⇒ Understand email display problems.
⇒ Test how spam filters react to your campaign email.