Digital Marketing Course in Patna

SEO

Introduction

It is the process of getting traffic from the free, organic, editorial or natural search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

SEO Courses

SEO Courses includes the following topics:

  • History of Search & Introduction to SEO
    • Evolution & Growth of Search Engines
    • How Google Work's - Basics of SEO
    • Periodic Table of SEO success factors
  • On-Page Best Practices
    • Basics of HTML
    • URL, Meta Tags, Title, H1, Images
    • Crawling: XML & HTML Sitemaps, Robots.txt
    • Achor text, Internal linking
    • Tools: Google Search Console, Bing Webmaster, Google Analytics setup
  • Keyword Research & Competitive Analysis
    • Keyword Planner tool (Search volumes, Competition, Business priority)
    • Mapping keywords to website pages
    • Competition Analysis
  • SEO Friendly Design & Architecture
    • Thinking before designing a website (goals, strategies & measurement models)
    • Mobile responsive / adaptive design
    • Importance of HTTPs
    • Site schema (rich snippets) & architecture
  • Technical Website Optimization
    • URL Architecture
    • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
    • Broken links
    • Canonicalization
    • 301 redirects
    • Custom 404 Error pages
  • Link-Building
    • Content marketing basics & its importance
    • Directory submissions
    • Local listings>
    • Niche backlinking via influencers & articles
    • Social bookmarking
    • Press Release optimization
  • Social,Local,Mobile (SoLoMo) SEO Strategies
    • Social Media backlinking (Qoura, Twitter, LinkedIn, Facebook, Google+, Pinterest)
    • Online Reputation Management & Influencer outreach
    • Local SEO (Schema for addresses, local keywords, local websites)/li>
    • Mobile SEO best practices
  • SEO Site Audit
    • On-page & Off-page audit strategy/li>
    • Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
    • Audit Report
  • Algorithm Updates
    • Search Algorithm overview
    • Panda
    • Penguin
    • Hummingbird
    • Keeping track of algorithm updates
  • SEO Tracking
    • Tracking ranks (Webcam)
    • Google Analytics Custom Reports
    • Creating your custom dashboard

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